The Wild West: Startups Disrupting the Legal Marketing Industry

Legal businesses are changing more today than ever before. There many new legal startups and legal marketing companies appearing all over the country and they have one thing in common: to make legal services more accessible to people, make the practice of Law easier for attorneys (and make money as well!).

There are a group of startups that are helping to change the legal industry, in many ways for the better. They are legal marketing forces that help lawyers become better at marketing their services and doing their job.
There’s a good reason only a few companies can make a real difference in the legal marketing field, experts say legal marketing can be compared to the wild west, there are to many competitors and you have to be as good a gunslinger and gambler as Wyat Earp to stand out from the rest of the legal marketing companies.

The legal marketing field has been tough to crack because of too many regulations, outdated laws and stakeholders. Read this article by Lawyerist to see how that is changing.
Nowdays consumers are demanding more efficient, transparent, and affordable legal services. On the other hand, attorneys are looking for cutting-edge ways to compete in today’s market.
Check out my list of 5+ Legal Marketing Companies finding new ways to provide services to attorneys and the legal industry. Don’t forget to visit our other articles top Free Legal Directory and Lawyer Directories Free Listings vs Paid.


Avvo Inc., an online service helping people find immigration lawyers, family law, bankruptcy, personal injury, any legal field. Avvo aims to provide fixed-fee legal services to customers in a new service, called Avvo Legal Services (ALS). Like Avvo Advisor, ALS users pay upfront for access to a lawyer. But rather than ask legal questions over the telephone, the new service offers users a method to select a lawyer willing and able to complete a prescribed legal task.

“In the legal field, you’re not always rewarded for being on the cutting edge. In fact, you could be cited for being there,”Avvo CEO Mark Britton said.

“If you listen to your customers, they’ll say they want a flat fee, paid for by credit card, from a solution provider they trust,” said Avvo CEO Mark Britton. “But the majority of [lawyers] don’t offer that, and that’s not asking for much.”


Lawyerist is home to the largest online community of solo and small-firm lawyers in the world, where we help lawyers start, manage, and grow successful practices.

Lawyerist started out in 2007 as a blog called SoloSmallTech, born of Sam Glover’s search for better tech tools for law practice. As a small community started to come together in the comments, it became one of the best places online to find innovative ideas for solo and small practices. After a little while, Sam renamed the publication to Lawyerist and started inviting other writers, starting with Eric Cooperstein, to help cover other law practice subjects.

Not long after that, Aaron Street joined Lawyerist to turn Sam’s promising little website into a company, with the goal of fostering a community of innovative solo and small-firm lawyers. The site grew quickly, and dozens of writers have emerged from the community to publish their writing on the front page.

Now, thousands of people visit Lawyerist every day, and Lawyerist is home to the largest online community of solo and small-firm lawyers in the world.


MyCase is a legal case and practice management software designed for the modern law firm, affordable, intuitive and powerful. It gives your firm the advantage of a complete solution – get organized with contacts, calendars, cases and matters, documents, time tracking, billing, and more.

Matthew Spiegel, the CEO of MyCase, is a highly skilled and respected trial lawyer who has represented over 750 clients. He is also a successful trial lawyer and uses his firsthand experience in the legal profession to direct the MyCase business line.


At LexBlog, we empower lawyers to build a name for themselves and expand their legal practice. We offer the most comprehensive blog publishing platform designed for law firms of all sizes, ongoing education and resources, syndication to the largest legal blog network and customer-centric support.

At LexBlog, we know lawyers—and understand how to help them succeed—because we were founded by one. In 2003, Kevin O’Keefe left behind his successful trial law practice to help lawyers use the Internet to connect with people in a real and authentic fashion. Regarded as the “Benjamin Franklin of law blogs,” O’Keefe is known as a thought-leader in social media and blogging. Together with his team in Seattle, WA, LexBlog provides the most comprehensive blog publishing software made just for lawyers. is a unique, search engine optimization agency that supplies organizations with creative and powerful SEO campaigns to meet their online marketing goals.

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Legal Made Simple®. Helping 30 million people just like you to ask a lawyer questions, create documents, or start your business—anywhere, anytime, on any device

About Wyatt Earp
Wyatt Earp was born in Monmouth, Illinois in 1848. As a young man, Earp was a stagecoach driver, railroad construction worker, surveyor, buffalo hunter, and a policeman. In 1876 he became Chief Deputy Marshal of Dodge City, Kansas a lawless frontier town. Within a year he brought relative peace to Dodge City and moved on. In 1879 he settled in Tombstone Arizona Territory and furthered his reputation as a gunfighter. It was in Tombstone that he met his third wife, Josephine Sarah Marcus Earp.

Josephine arrived in Arizona as an 18 year-old Dance Hall girl who had run away from her family and moved in with Johnny Behan, the 42 year-old Sheriff. Quickly looking for someone better, she found Wyatt who was 6' tall, 160 lbs., blond hair, and piercing blue eyes. He was living with his second wife, who may have been a prostitute. That didn't stop Wyatt and Josephine who herself may have dabbled in the sex trade. The second Mrs. Earp committed suicide in 1888 telling her friends her husband had destroyed her life when he deserted her.

Earp and three of his brothers, together with the American frontiersman, Doc Holliday, participated in the famous O.K. Corral Gunfight in 1881, during which they killed several suspected cattle rustlers. Wyatt and Josie left Tombstone in 1882 gambling their way through the West. If there was a Gold Rush going on you could find him there. He was always on the lookout for people who had made their money quickly and would part with it just as fast. Wyatt and Josie had moved about in Colorado, Idaho, and Texas before reaching San Diego. She was 24 and he was 37 when they arrived.

He was an opportunist and a gambler who fit in well in San Diego in 1886. Wyatt heard about the coming of the Santa Fe Railroad and the budding Real Estate and when he arrived he saw the potential for making money on land and at the gambling tables. Earp opened three gambling halls in what is now called the Gaslamp Quarter on Fourth Avenue between Broadway and E Street, on Sixth Avenue between E and F and on the north side of E near Sixth. He offered 21 games of faro, blackjack, poker and keno and could count on profits of as much as $1,000 per night. He also played cards at the Oyster Bar which was located in the Louis Bank of Commerce Building on Fifth Avenue.

When Wyatt won his first racehorse, Otto Rex, in a card game he began investing in racehorses. He sometimes raced him himself at a track in Pacific Beach north of Mission Bay and judged the first races held at the Del Mar Race Track.

Regarded as a good ally in a brawl, Earp occasionally refereed prizefights. During Wyatt and Josie's time in San Diego, they invested in speculative mining ventures and, along with most San Diegans, lost a bundle when the boom went bust in 1888-1889.

Josie and Wyatt Earp found a cottage in Vital, California, not far from Parker, Arizona, where they spent their winters during their last 25 years together. Earp died on January 13, 1929, at the age of 81. Josie lived to be 83. They both had fond memories of San Diego and Josie remarked in her memoirs that their time in San Diego was among the happiest of their lives.